Notes / 17 Aug 2026
Atlas Freight rebuilt their sales site in a week
A static homepage that still updates when ops publishes a route bulletin. No WordPress, no plugin tax.
launch · clients
Most freight sites are a brochure PDF wearing a theme. Atlas needed something quieter: a homepage that sales could send, a notes feed for lane updates, and a way for operations to publish without opening a ticket.
We cloned this kit on a Monday. By Friday the domain was on Cloudflare, the landing copy was theirs, and the first scheduled post was waiting for Monday morning.
The public site is static HTML on the edge. The CMS lives in Convex. When someone hits Publish, two things happen:
- The published revision number ticks up. Any open tab can see it and prompt for a reload.
- A Cloudflare deploy hook rebuilds the Worker, so the next cold visitor gets the new HTML without talking to the database.
That split is the whole product. Editors get a live dashboard. Visitors get a cheap, fast page.